New technologies allow us to reach new goals. Different tool sets enrich scenarios and it becomes easy to do things we couldn’t dream about before. We implement features so fast, that sometimes we just can’t analyze the impact until the most loyal customers uninstall our app.

Once upon a time I’ve downloaded the mobile application which made my phone a toy that could be handed to a kid. Just like the Kid’s Corner in Windows Phone 8, but for Android. It contained a few badly written games, but it was not the reason why I uninstalled it.

In Android, just like in Windows 8, you can use other apps to enrich your application with their services. Connect to social networks, send e-mails and whatever else.

What this particular application did – it used my e-mail application to send e-mail to developer of that application, to automatically register me as it’s user. I realized that only when I’ve received an e-mail with the password and warm “thank you” for registration which I didn’t commit or solicit.

In some countries that’s crime which could cost you your business.

The morale is – sometimes you can’t do what you can do. You can use contracts in Windows 8 (or their analogs in Android and iOS), but you shouldn’t do anything that your customer is not aware of and can’t cancel before it happens.

Here is a short story of a good idea gone bad, and a good lesson for mobile application developers.

The Preamble

We find ideas everywhere. The best place to find a good idea is where you wouldn’t look for it. The dump, graveyard, museum, park or simply the street of your city at night (in other words – any uncommon place for you) may bring something that would keep you busy for the next year. Or show the pitfall to avoid, and sometimes this knowledge comes with the price.

You’ve already heard about the Windows Phone operating system. Microsoft invested a lot of money into making you hear about it. They are trying to form opinion and clear up the niche for their new attempt to settle in the mobile phone market, and this time it appears like they went for broke.

It’s not only huge resources spent on all sorts of advertisements, but also the unusual amount of FUD in their pitch. One of such arguments that riveted my attention is that iPhone is a glamorous gadget for non-geeks. If you believe it, then this article is for you. More...