Bye bye, Adblock!

by Dmitry Kirsanov 15. March 2016 05:18

It seems like Adblock – famous add-on for Google Chrome that kept your web pages clean of malwertising – just crossed the red line. Instead of hiding adverts, it started to replace ads with even worse kind of ads – political ads. Yesterday I’ve opened IT website and I was shocked by abundance of political advertisement of “Amnesty International” that was inserted into the page by Adblock.

2 minutes later I stopped using Adblock.

5 minutes later I’ve got better option that I overlooked just because I wasn’t searching for anything better than Adblock. But guess what – there is something way better than Adblock.

The add-on is called uBlock Origin, and it works faster than Adblock, is free, has the same principles, but it doesn’t replace one advertisement with another. Instead – it completely removes it. Another benefit – I stopped seeing message “Waiting for AdBlock…” in Chrome, which sometimes extended the load time of the web page by many seconds.

In other words – Adblock repeated the old mistake, made by many companies before. You can’t lend your user base to someone, you can only sell it.

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Software

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