Changes in Windows Phone Store for Developers

by Dmitry Kirsanov 9. September 2014 06:09

If you are curious enough to develop software for Windows Phone, Microsoft got few surprises for you, which you may or may not already noticed, depending from how often you publish your apps.

First and the most important change is that Microsoft stopped testing new apps. Completely. This improved the speed of application submission from 3-7 days to 10-20 minutes. No one is going to check your app for compliance to UI, security and usability guidelines, as Microsoft has way more serious problems to solve – abysmal market share of just 2.5% and huge gap in apps with Google Market. And high quality, as you know, is an enemy of high speed, unless is backed by increased budget. Since Microsoft doesn’t yet control your budget, all they could offer is to help the speed of submission by eliminating the quality fence.

The downside of this is lowered quality of apps. For example, I released an application, which successfully completed the certification and was published in about 15 minutes, but failed to even start. That’s right, it produced exception right on start, no welcome screen or splash. More...


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