Here is a short story of a good idea gone bad, and a good lesson for mobile application developers.

The Preamble

We find ideas everywhere. The best place to find a good idea is where you wouldn’t look for it. The dump, graveyard, museum, park or simply the street of your city at night (in other words – any uncommon place for you) may bring something that would keep you busy for the next year. Or show the pitfall to avoid, and sometimes this knowledge comes with the price.

You’ve already heard about the Windows Phone operating system. Microsoft invested a lot of money into making you hear about it. They are trying to form opinion and clear up the niche for their new attempt to settle in the mobile phone market, and this time it appears like they went for broke.

It’s not only huge resources spent on all sorts of advertisements, but also the unusual amount of FUD in their pitch. One of such arguments that riveted my attention is that iPhone is a glamorous gadget for non-geeks. If you believe it, then this article is for you. More...